Table of Contents (cid:38)(cid:43)(cid:36)(cid:51)(cid:55)(cid:40)(cid:53)(cid:3)(cid:50)(cid:49)(cid:40) Be Persuasive 4 (cid:38)(cid:43)(cid:36)(cid:51)(cid:55)(cid:40)(cid:53)(cid:3)(cid:55)(cid:58)(cid:50) The Way Ads Work 6 chapter three Your Attention Please 10 (cid:38)(cid:43)(cid:36)(cid:51)(cid:55)(cid:40)(cid:53)(cid:3)(cid:41)(cid:50)(cid:56)(cid:53) Made You Look 14 chapter five Bringing Everything Together 17 chapter six Final Check 20 Glossary 22 For More Information 23 Index 24 About the Authors 24 2424 3
(cid:38)(cid:43)(cid:36)(cid:51)(cid:55)(cid:40)(cid:53)(cid:3)(cid:50)(cid:49)(cid:40) Be Persuasive Have you ever talked your grandma into getting you a toy Maybe you talked your best friend into joining a team These are both examples of you being persuasive Are you good at Are you good at Are you good at persuading people persuading people persuading people to do things you to do things you to do things you want them to do want them to do want them to do 4
