CONTENTS CHAPTER ONE NETFLIX’S DEEP POCKETS CHAPTER TWO A EUREKA MOMENT CHAPTER THREE FOUNDING NETFLIX CHAPTER FOUR A ROCKY FIRST YEAR CHAPTER FIVE NETFLIX RESTRUCTURES CHAPTER SIX FROM DVDS TO STREAMING CHAPTER SEVEN NETFLIX CULTURE CHAPTER EIGHT THE NETFLIX EFFECT TIMELINE 98 SOURCE NOTES ESSENTIAL FACTS 100 INDEX GLOSSARY 102 ABOUT THE AUTHOR ADDITIONAL RESOURCES 104 4 14 24 36 46 58 72 86 106 110 112
CHAPTER ONE NETFLIX STRANGER THINGS 4
NETFLIX’S DEEP POCKETS toward the end of 2017 the internet media announcement In 2018 it would spend company Netflix made a headline-grabbing between 7 billion and 8 billion on original and acquired content That’s a whopping 1 billion more than it spent in 2017 on smash hits such as Stranger Things and 13 Reasons Why 1 The amount is also equal to or larger than the spending budgets of many other streaming providers or traditional TV media companies for programs other than sports including HBO FX CBS Hulu and even tech giant Amazon Netflix is not only spending large amounts of money it is making money as well In just three months in 2017 the company raked in nearly 3 billion in revenue from domestic and international subscriptions During those same three months Netflix’s net income rose to Stranger Things which debuted in 2016 became one of Netflix’s biggest hit shows 5
